Car Industry's New Target: Wealthy, Tree-Hugging Drivers. The Fiscal Times.

Jan 16, 2012

The Fiscal Times


By Julie Halpert

...As of now, these latest new luxury offerings still fall short of the cleanest cars, and have a ways to go before they make a significant dent environmentally, says Dan Becker, director of the Safe Climate Campaign for the Center for Auto Safety. Still, "there is a benefit to having people recognize that hybrids and electric vehicles can be cool and sexy and elegant," he says. "It adds potential luster to a hybrid market even though it doesn't cut emissions much."